Suecia
(INT.)
Counterstream – bringing back the vinyl to the market again!
With close to 450 stores around the world, Danish chain store, Tiger, is going “counterstream” the music market – and are bringing back vinyl to the mass market again, through their label, Tiger Music. Meet Lennart Lajboschitz, the founder of Tiger, and Anne Busacker, head of Tiger Music, in an interview with Thomas Borre, music journalist and education manager at at Rhythmic Music Conservatory, Copenhagen.
Anne Bursacker/Tiger Music
As Head of Tiger Music, Anne Busacker focuses on developing Tiger’s own record label Tiger Music and on communication around the music, the business model and the concept.
Lennart Lajboschitz/Tiger Music
Lennart Lajboschitz is the founder of Tiger, which began as a single store in Copenhagen in 1995. Today there are close to 450 Tiger stores in more than 26 countries around the world. He founded Tiger Music in 2006. Inspired by looking at customers as individuals with relationships, needs and dreams, Lennart spearheads new entrepreneurial projects all the time. Many of them have at their core the idea of making great experiences – art, culture, design and more – available to many people. Tiger Music is no exception.
About Tiger Music
Tiger Music’s raison d’être is to help artists reach a wider audience and to give people the opportunity to discover great music by making it available at affordable prices. Because Tiger Music believes that music belongs to the artists who create it, the artists retain all rights to their music and any profits are spilt 50/50.
Tiger Music releases music on CD, on vinyl and as downloads for between €4 and €7. The music is distributed via Tiger’s close to 450 Tiger stores around the world and on Tiger-Music.com. Tiger is also behind live concerts and other musical events.
Moderator:
Thomas Borre
Thomas is Head of Programme at RMC’s Music Management programme. Parallel to his work at RMC, Borre manages pianist and composer August Rosenbaum. Borre has a Master’s Degree in Communications from Roskilde University, and has previously worked as mucic journalist, and communications consultant for IFPI, the International Federation of the Phonographic Industry.