Paul Tyler is English, his work is international and he lives in Copenhagen. Paul founded Handling Ideas – a creative consultancy developed from a twenty-year career spanning television and cross-media production at the BBC, theatre management, format development and undergraduate teaching. He makes companies more effective at responding to the ever-growing need for deeper user engagement and consistent user experience across multiple devices. Working within content and story, service & campaign development, his remit is broad, from mapping character journeys against audience behaviours to revealing dependencies for triggering user-generated content.